“I’m building for the long term, because I think it’s about brand. So many of you are in it for the quick sale, and you are going to be forgotten…At the end of the day there is only one thing that constitutes ‘brand.’ It’s how you feel in the moment you interact with the product, service or business.”
Stop and think about that…is your brand saying what you want? Are you even thinking of your business in those terms? While I don’t think sales should totally disappear, what he has to say in this article on the importance of branding is a cornerstone of everything I do. Your brand makes that first impression for you, because you can’t be there to meet every customer face to face. Pretend you are your own customer, you know NOTHING about your business…look at everything you’re putting out to the public and see if you like how you present your business. If not, start changing things! Even if it’s to start making plans to change, to set aside a budget for those improvements, remember that little starts are still starts.
Read Gary Vaynerchuk’s entire article at https://medium.com/@garyvee/sales-vs-branding-af272af400e0